Preface The emergence of artificial intelligence-powered chatbots has reshaped industries internationally, including client assistance to digital commerce and more. As we step into the coming year, AI virtual assistant innovation is set to advance significantly, embedding advanced technologies to deliver personalized, optimized, and smooth user int

Opening Remarks In today’s fast-paced corporate environment, staying ahead of the rivals is essential. Market research has always been a key strategy for achieving a market edge, but the emergence of AI technology has revolutionized this process. AI-powered tools are transforming how companies gather, analyze, and act upon information about thei

Introduction Social media marketing has evolved significantly in the last few years, driven by changes in innovation, user behavior, and corporate demands. A major transformation in the advertising sphere has been the rise of artificial intelligence (AI). AI’s potential to reshape social media marketing has captured the focus of businesses and ma